New Discoveries
Another example of growth through innovation in new or evolving categories is High Velocity Beverages (HVB). HVB‘s mission is to increase sales, revenue and margin opportunities for our customers by identifying and securing new brands that enhance our current portfolio.
While Pepsi Cola North America (PCNA) and Dr Pepper continue as our primary suppliers we believe there are niche brand and emerging category opportunities available to enhance our brand portfolio that support our goal as a “total beverage supplier” to our customers.
HVB is aligned with sales, distribution and supply chain teams to take full advantage of our “One Company” synergies and efficiencies.
Bai • Coffee-mate • Hog Wash Juice Drink • Muscle Milk • Nesquik •
New Leaf Brands • Hair of the Dawg
Bai
• 100% natural, pure, clean, light refreshment infused with healthy antioxidants. No artificial ingredients.
• Lightly sweetened with Organic Cane Juice, 70 calories per serving.
• Low Calorie Bai has only 5 calories and 1 gram of sugar
• 5 flavors - Sumatra Dragonfruit, Panama Peach, Costa Rica Clementine, Mango Kauai, Jamaica Blueberry
• 16.9oz / .5 liter PET / 12 pack
• www.drinkbai.com
Coffee-mate
• The #1 Liquid Coffee Creamer
• Exclusive shelf stable formula
• 2 flavors - French Vanilla and Hazelnut
• www.coffee-mate.com
Hog Wash Juice Drink
• 5 flavors kids love: Gruntin Grape, Swine-Sational Lime, Oinkin Orange, Piggleberry Punch
and Squealin Blue Raspberry
• Sweetened with pure cane sugar. Vitamin A, B and C enriched
• Only 37 calories versus 115 calories with the other category competitor
• S/S 10 oz PET sport cap bottle
• Hog Wash Website
Muscle Milk
• The #1 RTD protein shake/meal replacement beverage with 25 grams of protein
• Instant brand recognition and “mainstream” consumer demand for a RTD “grab and go” beverage
• 5 flavors- Chocolate, Vanilla, Strawberry, Banana, and Chocolate Light
• Lactose Free
• 14oz S/S PET bottle
• cytosport.com
Nesquik
• The #1 Flavored RTD Milk Brand
• Made with real 2% Milk
• 33% more calcium than white milk
• Shelf stable, extended product life vs. and other flavored milk on the market
• A variety of great tasting nutritional flavors
• 16oz SS PET Bottle and Quart PET Bottles
New Leaf Brands
• Organically sweetened with pure cane sugar, and natural ingredients
• 16.9oz High Imagery S/S Glass Bottle
• newleafbrands.com
New Leaf Lemonade
• Contains 10% natural juices - nothing artificial
• 4 organically sweetened flavors: Tiger-Half Lemonade/Half Tea, Homemade Lemonade, Strawberry Lemonade, and Black Cherry Lemonade
New Leaf Teas
• Green, White and Blue tea is hot brewed with real tea leaves - no extracts
• 6 organically sweetened flavors: White Tea w/Strawberry, Blue Tea w/Lemon, Green Tea w/Plum, Blue Tea w/Peach, White Tea w/Honeydew, and Green Tea w/Mango
Hair of the Dawg
• Best in show at the March 2010 Wine and Spirits Expo
• Bloody Mary Mix
• Margarita Mix
• Mojito Mix