DISTRIBUTING CRAFT BEER IS A SERIOUS BUSINESS TO US.
Because in order to offer the best brands and the best customer service, we have to know our stuff. So we dedicate extensive time and resources to knowing our products and our industry better than anyone.
Educated and dedicated beer sales force
- Internal Beer 101 and 201 classes are available to all team members
- All salespersons are Certified Beer Servers and are encouraged to work towards completing their cicerone training
- Bernick’s supports the Brewer’s Association and has team members who are Certified Beer Stewards
- Each location has a Craft Beer Expert to help direct their team
- Dedicated Brand Managers who help support your brand by partnering on programs, key initiatives, new product launches and incentives