At Bernick’s, we love what small, independent craft breweries are doing in the beer landscape. We love how they incorporate and engage the community with their brands. And, we’re particularly interested in helping craft breweries reach even more consumers and help widen the footprint each of them has. The craft of brewing is an art form all its own with brewers that have years of expertise in the said craft. Everything from the water, hops, malt, and yeast is perfectly balanced to produce a stunning batch of brew.
Craft beer is made by hand and with care. We're not saying other large breweries don't have a great taste, but craft beer is special because it's made by smaller organizations without the complicated machinery that's used by the bigger companies. These brewmasters use traditional methods to produce unique batches of beer that are sweeping the nation. These breweries often earn the name "microbrewery" and are laser-focused on flavor, quality, and technique.
Bottles of finely-tuned brew come in every shape and size under the sun, but it helps to know what some of the most popular options are for craft beer. Craft Beer isn't limited to any specific type of beer. Different types of beer are being brewed in every brewery. Even if two breweries don't brew different types of beer, then you can rest easy knowing that the flavors of each can be vastly different. Use this list as your beer style guide, but don't make the mistake of thinking that these styles are the only ones craft breweries have to offer. Microbreweries across the country make different types of craft beer, including:
We take the time to understand what both our craft beer suppliers and customers want. That means learning the ins and outs of craft brewing … helping emerging brands in our markets develop and grow … and positioning a Craft Beer Expert at each Bernick’s location who can answer questions, scope out new products, attend industry functions, and ensure we’re staying on top of craft beer trends.
We also employ a number of people who have earned the title of cicerone certified beer server. These employees have passed a rigorous test to become certified in all things craft beer, including the brewing process and how to pair beer with food. We encourage all of our beer specialists to become ciceroni and are always using the knowledge from our master cicerone.
Our passion for all things craft beer also carries over to our love for offering great customer service to our partners in the trade. Craft beer isn’t the kind of product you can just box up and send off. It takes special care and an extra dose of storytelling. We have a full-time service department to ensure that our tap lines are properly installed and maintained … and each warehouse has cold storage and temperature controlled areas that ensure proper storage and distribution of craft beer brands.
“When it comes to service we’re a large customer. And that means we demand support but with Bernick’s it’s never been a challenge. We’ve never had to be proactive – or reactive for that matter – about the support we get. Bernick’s sets their own expectations for service and response, and they always exceed or beat them.”