You know a company is serious about beer when we assign someone on our leadership team solely to this segment of our market. That’s right. One lucky individual at Bernick’s holds the title Vice President of Beer.
In order to offer the best brands and the best customer service, we have to know our stuff. So we dedicate extensive time and resources to knowing our products and our industry better than anyone.
Bernick's is devoted to providing your business with the best team of beer specialists money can buy. That's why we hire ciceroni and encourage every member of our sales team to become a licensed cicerone.
What is a cicerone?
A cicerone is a licensed hospitality expert who has received certification in selecting, acquiring and serving a wide range of beer. In order to become a cicerone, our staff must pass a required test of beer-knowledge and pass a tasting-skills test.
Through the program, our ciceroni learn skills that are indispensable to your business like:
“When it comes to service we’re a large customer. And that means we demand support but with Bernick’s it’s never been a challenge. We’ve never had to be proactive – or reactive for that matter – about the support we get. Bernick’s sets their own expectations for service and response, and they always exceed or beat them.”