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A Focus of Our Business

Best in Craft Beer Portfolio. Best in Craft Beer Distribution.

We’ve invested serious time and resources into creating a strong, vibrant, and robust craft portfolio. It’s diverse enough to offer our customers the best mix of the brands they seek, while still keeping all of our beer suppliers’ priorities a focus.

Craft Beer Brand Promotion

  • For our beer distributors—our vast market experience and strong market connections can get our suppliers’ products on the shelves, tap lines, and ultimately, into the hands of thirsty consumers. Our relationships pay dividends through customized consumer promotions to the bar, restaurants, and liquor stores that promote our products.
  • For our customers—our specialized sales force has a knack for tasting, promoting, and executing sales in the craft beer category, both on- and off-premise. Through promotions such as in-store product sampling, radio remotes, grassroots marketing, event marketing, social media, and personalized point of sale campaigns, we can get your product the attention it deserves.

Top-Down Customer Service

Our beer team members are beer focused and beer trained. We’re committed to service and customer satisfaction and it shows in every aspect of the customer experience. Bernick's has tailored each experience, whether you're a craft beer distributor or potential customer, to suit the needs of your organization. Each time you collaborate with our team, it will be unique to your organization. We never phone it in or stick to a template; instead, we match our expertise to your needs.  

Beverage Industry Experience

Bernick’s has a 100+ year reputation for doing right by our beer distributors and customers. We offer the vision, creativity, and experience to take craft beer to the next level. Our years of experience can elevate a business and set a beer distributor apart from the competition. 

Structured for Craft Beer Success

Our investments in infrastructure, team members, and customer service makes Bernick’s the right partner. We’re ready and able to grow with our beer distributors by structuring our operations in a way that promotes success:

  • Our executive team manages the efforts and execution of all brands for all operations
  • All operations are run as individual selling units with separate management and its own strategic direction and vision
  • Best practices may be embraced by all operations, but each selling unit maintains its own unique style and portfolio
  • All customers interact directly with our sales force to better respond to their needs
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“When it comes to service we’re a large customer. And that means we demand support but with Bernick’s it’s never been a challenge. We’ve never had to be proactive – or reactive for that matter – about the support we get. Bernick’s sets their own expectations for service and response, and they always exceed or beat them.”

– Michael Engel, Grand Casino

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