Bernick’s, a trusted leader in beverage distribution, has officially expanded its offerings to include a premium line of spirits, further solidifying their role as a one-stop shop for beverage partners across Minnesota and Wisconsin. With this move, Bernick’s is bringing nationally recognized brands and craft options alike to restaurants, retailers, hospitality providers, businesses, and event venues looking to elevate their beverage menus and meet growing customer demand.
As industries continue to see increased interest in high-quality spirits, this addition strengthens Bernick’s already diverse portfolio, which includes soft drinks, beer, coffee, sports and energy drinks, THC|CBD products, and more. Now, Bernick’s partners can count on the same reliable service and local support for a broader range of beverage solutions, including spirits.
Premium Brands Now Available Through Bernick’s
The new spirits distribution portfolio includes an impressive lineup from well-known suppliers such as Diageo, Sazerac, Suntory/Beam, Fifth Generation, and more. Clients can now stock and serve top names like:
Tito’s Handmade Vodka
- Crown Royal
- Smirnoff
- Don Julio
- Southern Comfort
- Captain Morgan
- Bailey’s Irish Cream
- Fireball Cinnamon Whisky
In addition to national bestsellers, Bernick’s plans to expand the portfolio to include local, seasonal, and craft spirits that meet the demands of consumers seeking both premium and unique drinking experiences.
What This Means for Our Partners
The introduction of premium spirits into Bernick’s beverage portfolio is more than just a product expansion — it’s a strategic move that deepens our ability to serve as a trusted, full-service beverage partner. As the demand for variety, quality, and convenience continues to grow across industries, this new line enables us to offer even greater value to customers. By becoming a single source for everything from soda and coffee to beer and now spirits, Bernick’s simplifies procurement, strengthens vendor relationships, and empowers partners to offer standout beverage programs.
The new line of spirits expands our partnership offerings, designed to benefit partners across industries:
- Restaurants & Bars
Gain access to premium spirits that support high-margin, craft cocktail programs and elevate beverage menus with top-tier selections. - Retailers
Stock sought-after spirit brands that meet modern consumer trends and drive foot traffic with recognizable names and seasonal releases. - Event Venues & Hospitality Providers
Simplify operations by working with a single, full-service restaurant spirits supplier that offers a full beverage portfolio—alcoholic and non-alcoholic alike.
"Bernick's is excited to enter the spirits space with brands from Diageo, Sazerac, Suntory/Beam, and Tito's, and many more coming in the near future. This gives Bernick's the opportunity to be a "one-stop shop" for our retail partners and a single source for all of their beverage needs."
~Mike Bamonti, Vice President – Market Strategy, Bernick’s
With a focus on seamless distribution, dedicated customer service, and tailored support, Bernick’s ensures every partner has what they need to succeed in a competitive marketplace.
Spirits on the Rise: Trends Shaping the Industry
The launch of Bernick’s spirits line is timed with a clear shift in the beverage industry. Consumer demand for premium spirits and craft cocktail experiences is on the rise, especially among younger, experience-driven demographics.
Meanwhile, the sober-curious movement has opened new avenues for creative mocktail offerings that rely on sophisticated mixers and low-alcohol options. Spirits — both traditional and low-ABV — play a complementary role in delivering those elevated, inclusive experiences.
As always, Bernick’s stays ahead of the curve, responding to shifting preferences and supporting clients with industry insights, educational resources, and dynamic product lines that reflect evolving tastes.
Bernick’s is the Best in the Biz
Founded in 1916, Bernick’s is a family-owned beverage distribution company headquartered in St. Cloud, MN, with service areas across Minnesota and Wisconsin. With more than a century of experience, Bernick’s is known for its innovative solutions, exceptional service, and deep local roots.
Bernick’s existing portfolio includes beer, soft drinks, coffee & tea, sports & energy drinks, water, THC | CBD products, and now spirits, too!
With this expansion into craft spirits distribution, Bernick’s continues to deliver unmatched value to partners looking for comprehensive beverage solutions under one trusted name.
