Bai beverages are powered by a “secret superfruit” — the coffeefruit, a.k.a. the fruit surrounding the bean in a coffee plant. What makes it so “secret”? The fact that the coffeefruit is an all-natural, healthy ingredient that until recently had not been widely used in beverages found on your favorite stores’ shelves. And what’s so super about it? It is an antioxidant powerhouse! Available in many great flavors, Bai is not only delicious, but a healthy choice as well.