Should your office operate a PICO Market?

PICO (Person In Charge Of) markets are a relatively new and innovative concept in the realm of automated retail that is changing the way people shop. These markets leverage technology, automation, and self-service principles to provide consumers with convenient and personalized shopping experiences. PICO markets are typically compact, self-contained retail spaces stocked with a variety of products, from snacks and beverages to fresh foods and even non-food items. Here's how PICO markets are changing shopping trends and why they make sense in office spaces.

PICO markets redefine convenience by placing retail options in locations that might not support traditional stores. They bring shopping closer to consumers, whether in office buildings, residential complexes, airports, or other high-traffic areas. This 24/7 accessibility is a significant departure from standard store hours and appeals to busy consumers seeking convenience. They offer a curated selection of products based on the preferences and needs of the target audience. This personalized approach to stocking items caters to diverse tastes and dietary requirements, creating a tailored shopping experience that resonates with modern consumers who seek options aligned with their lifestyles.

PICO markets leverage technology such as touchscreen interfaces, mobile apps, and automated checkout systems. This tech-savvy approach enhances the shopping journey, engaging customers and streamlining the purchase process. Consumers can browse products, view nutritional information, make selections, and complete transactions seamlessly.

PICO markets collect valuable data on consumer preferences, purchasing patterns, and inventory turnover. This data-driven approach allows operators to make informed decisions about product offerings, pricing strategies, and inventory management. As a result, PICO markets can adapt quickly to changing trends and customer demands.

PICO markets have the potential to redefine retail spaces. They can transform underutilized areas into shopping hubs, catering to consumers' immediate needs without requiring large store footprints. This trend aligns with the growing emphasis on optimizing urban spaces and creating efficient solutions for shopping. With self-service checkout options and efficient layouts, PICO markets minimize wait times and the friction often associated with traditional retail. This improved efficiency resonates with consumers who value streamlined experiences and minimal time investment. They have the added benefit of supporting sustainability efforts by offering locally sourced and organic products. They also allow for a wider range of fresh food options, promoting healthier eating habits by providing easy access to salads, sandwiches, and other nutritious choices.

In office buildings and workplaces, PICO markets contribute to a more pleasant work environment. Employees can conveniently access meals and snacks during breaks without having to leave the premises, contributing to a better work-life balance. Given the ongoing emphasis on hygiene and health, PICO markets offer touchless shopping experiences through contactless payments and digital interfaces. This aligns with changing consumer behaviors influenced by the COVID-19 pandemic.

By all accounts, PICO markets are changing shopping trends by focusing on convenience, personalization, technology integration, and adaptability. They align with modern consumer preferences for efficient, tailored, and accessible shopping experiences, reshaping how and where people purchase goods.

Should Offices Have PICO Markets?

Modern technology has played a pivotal role in making PICO markets more accessible for employees and offering numerous benefits. The integration of advanced technological solutions has transformed these markets into efficient, user-friendly, and customizable retail spaces. Modern technology has enhanced the accessibility and benefits of PICO markets for employees and is the biggest push behind why PICO markets make perfect sense for office space consideration.

Mobile Apps and Digital Interfaces

PICO markets often come with dedicated mobile apps or digital interfaces that allow employees to access the market's inventory, pricing, and product information in real-time. This technology empowers employees to make informed purchasing decisions from their own devices, even before arriving at the market. Technology allows PICO markets to gather valuable data about employee preferences, peak shopping times, and popular products. This information helps operators tailor their offerings to meet employee demands, ensuring that the market remains relevant and attractive.

Personalized Shopping Experience

With the help of technology, PICO markets can remember individual preferences and purchasing history. This enables a personalized shopping experience for employees, where they can easily find their favorite items, receive recommendations, and view relevant promotions. The accessibility and convenience offered by PICO markets contribute to higher employee satisfaction. Employees appreciate having easy access to a variety of quality products that cater to their preferences, which can positively impact their overall workplace experience.

Contactless Payments

Modern technology supports contactless payment methods such as mobile wallets, QR codes, and RFID cards. This touchless payment capability enhances convenience and safety, allowing employees to quickly complete transactions without handling physical currency or touching shared surfaces.

Inventory Management Systems

PICO markets often employ smart inventory management systems that monitor stock levels in real-time. This ensures that popular items are always available and minimizes the chances of products being out of stock. Employees can trust that the items they need will be accessible whenever they visit the market.

24/7 Accessibility

Modern technology enables PICO markets to operate 24/7 without requiring constant human supervision. Employees can access the market at any time that suits their schedules, whether it's during a break, after work hours, or even in the middle of the night. Automated checkout systems facilitate a seamless and efficient shopping experience. Employees can scan items, review their selections, and complete their purchases quickly, eliminating the need for time-consuming checkout lines.

Remote Monitoring & Maintenance

Operators can remotely monitor PICO markets using technology, receiving alerts about technical issues, stock shortages, or malfunctions. This proactive approach to maintenance ensures that the market remains operational and minimizes downtime. This works on the reverse as well, saving time for those seeking snacks and sustenance. Eliminating the need for employees to travel to external stores during breaks or after work, PICO markets save valuable time. This time-saving aspect can lead to increased productivity and a better work-life balance for employees.

The modern technology associated with PICO markets has transformed them into accessible, efficient, and personalized shopping solutions for employees. By offering convenience, personalization, and streamlined experiences, PICO markets enhance the overall workplace environment and contribute to employee well-being and satisfaction.

How Can Bernick’s Help?

A reliable distributor partner can play a crucial role in successfully installing a PICO market in your office or offices. At Bernick’s, our expertise, resources, and support can streamline the entire process, from planning and implementation to ongoing management. We bring industry knowledge and experience to the table—we’ll provide valuable insights and recommendations based on our expert understanding of the PICO market concept and its implementation in office settings. Together, we can assess the office space to determine the most suitable location for the PICO market. These considerations include factors such as foot traffic, accessibility, and the layout of the premises to ensure optimal placement. A distributor partner like Bernick’s can help tailor the PICO market's product offerings to match the preferences and needs of the office employees. We can assist in curating a selection that aligns with dietary requirements, tastes, and local trends. Our team assists our customers in selecting the right equipment for the PICO market, including shelving, refrigerators, digital interfaces, and checkout systems. Our team handles the installation process, ensuring that everything is set up properly and functional, and in case of technical issues or glitches, Bernick’s provides prompt technical support, ensuring that your PICO market remains operational and minimizes disruptions to the shopping experience.

Beyond installation, Bernick’s aids in ongoing support to address any evolving needs or issues that arise. They can assist in making adjustments to product offerings, pricing strategies, and operational processes. Distributor partners can provide training sessions for office staff on how to use the PICO market's technology, interfaces, and checkout systems. This empowers employees to make the most of the PICO market's features. Distributor partners often offer inventory management solutions that help track product levels, monitor expiration dates, and restock items as needed. This ensures that the PICO market is well-stocked and offers a diverse range of products at all times. Another added benefit of working with a distributor partner like Bernick’s is access to marketing resources that help promote the PICO market within your office setting. We’ll collaborate on promotional strategies and campaigns to raise awareness and encourage employee engagement. Lastly, as your PICO market partner, we can provide data analytics and insights about employee purchasing behavior, popular items, and peak shopping times. This information helps office managers and operators make informed decisions.

Working with a reputable distributor partner helps ensure that the PICO market meets quality standards and delivers a positive shopping experience for office employees.

Why Bernick’s? In summary, a good distributor partner like our company can bring expertise, resources, and support to the process of installing a PICO market in offices as unique and distinctly different as it may be. We vow to contribute to a smoother implementation, enhanced user experience, and effective management of the PICO market, ultimately benefiting both employees and operators like yourself.

Talk to a PICO Market Specialist


Published on: Jan 8, 2024

Topics: PICO Markets

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