Retail is evolving at lightning speed, and the shift toward contactless and cashless payments is one of the most significant changes in recent years. From safety to speed, today’s consumers expect fast, touch-free, and seamless shopping experiences—especially in places where convenience and hygiene are top priorities, such as workplaces, healthcare facilities, and educational campuses.
In this landscape, Person in Charge Of (PICO) markets — or self-service retail spaces stocked with snacks, beverages, and everyday essentials — are becoming increasingly popular. These compact and modern retail hubs are quickly replacing traditional vending machines and outdated breakroom setups, providing users with more choice, greater flexibility, and a premium feel.
To stay relevant and effective, contactless payment capabilities in PICO markets are no longer a luxury — they're a necessity. In this blog, we’ll explore the key reasons contactless systems matter, the technologies that power them, what businesses should consider when setting them up, and how Bernick’s helps make the process seamless from start to finish.
5 Reasons Why Contactless Payment Makes Sense in PICO Markets
The benefits of contactless payment in PICO markets are straightforward—but powerful. According to Statista, the global market’s contactless transactions tipped over $2 trillion in 2023, increasing by an annual rate of 22.4 percent through the end of 2026. This innovation is far from insignificant.
- Speed: with a tap or scan, customers can complete a transaction in seconds, reducing long lines and minimizing wait times—crucial in fast-paced work environments.
- Convenience: contactless technology is easy to use and intuitive. Whether it’s a tap of a phone, smartwatch, or card, users appreciate the simplicity.
- Hygiene: especially in healthcare settings or during flu season, reducing the need for physical touchpoints promotes a safer environment.
- Consumer Expectation: today’s customers—especially younger demographics—expect touchless payment options. It’s part of their everyday experience, from coffee shops to public transportation. Bringing that same experience into the workplace or breakroom boosts satisfaction and aligns with modern lifestyles. The generations of Millennials, Gen Z, and now Alpha are typically cashless, compared to older generations of Gen X and Baby Boomers. Contactless and cashless are nearly mutually exclusive, removing the hurdle of obtaining the correct currency or needing change from a transaction.
- Operational Efficiency: Contactless systems reduce the need to handle cash, lowering the risk of error and simplifying bookkeeping for operators.
For PICO markets, where frictionless shopping is the goal, these benefits are game-changers.
Key Technologies for Contactless PICO Markets
PICO markets leverage a suite of modern technologies to create a touchless, efficient experience. Here are the leading players:
- NFC (Near Field Communication): NFC technology allows devices like smartphones and contactless credit/debit cards to communicate with a terminal when held nearby. It’s fast, secure, and widely used in modern retail.
- Mobile Wallets: platforms like Apple Pay, Google Pay, and Samsung Pay enable users to store their cards digitally and pay with a quick tap or face scan. These mobile wallets are supported on nearly all contactless-enabled PICO markets.
- QR Code Payments: a customer scans a code at the checkout kiosk using their phone, which opens a secure portal for payment—ideal for app-based loyalty systems and remote purchases.
- Biometric Authentication (Emerging): Though not yet mainstream in most markets, fingerprint and facial recognition technologies are gaining traction as ultra-secure, ultra-personal ways to authorize purchases. The future is emerging!
PICO markets powered by Bernick’s integrate these technologies into a seamless system that’s intuitive, fast, and reliable, backed by the expertise and support of an experienced partner.
How to Implement Contactless Payment in PICO Markets
Setting up a contactless-enabled PICO market may sound complex, but with the right provider, it’s a streamlined process. Here’s what to consider when adding one to your location:
- System Compatibility: Ensure your location’s connectivity (Wi-Fi or wired) supports the technology. Bernick’s helps evaluate and optimize this during setup.
- Customization: Choose the right mix of products and payment features for your audience — healthy snacks for hospitals, indulgent treats for offices, or a blend for public spaces.
- Service and Support: Select a partner who not only installs but also maintains and supports your PICO market. Bernick’s provides full training for employees, ongoing maintenance, and product restocking.
- Upfront Investment: While PICO markets involve a higher initial investment than traditional vending, they offer long-term savings and significantly higher customer satisfaction. Plus, contactless systems reduce cash-handling costs and shrinkage.
- Installation Process: Bernick’s offers a turnkey approach from layout design and equipment placement to signage, training, and technology setup.
Note from Bernick’s:
All new PICO markets installed by Bernick’s now come fully equipped with contactless payment solutions. If you’re already a PICO customer, you can upgrade your system by contacting your Bernick’s representative. We’ll help you transition smoothly without disruption.
Challenges and Best Practices
While the benefits are clear, some businesses may still hesitate to upgrade due to:
- Existing Infrastructure: Concerns about replacing older vending equipment or remodeling a space.
- Cost Sensitivity: Worry about the upfront investment in smart technology.
- Product and Payment Preferences: Assumptions that users still prefer cash or limited selections.
These are valid concerns, and all are solvable. Bernick’s has helped hundreds of businesses overcome these hurdles with custom-designed solutions. Our micro market and PICO insights show that once implemented, the increase in usage, satisfaction, and sales more than justifies the change.
By addressing concerns early and working with an experienced partner, your business can modernize retail experiences and gain a competitive edge.
Future Trends in Contactless PICO Markets
As consumer expectations continue to evolve, the technology behind PICO markets is moving fast to keep up. Here are a few innovations to watch:
- Biometric Payments: fingerprint and facial recognition systems are likely to grow, offering ultra-secure, personalized payment options.
- Integrated Loyalty Programs: customers will be able to earn points, redeem rewards, and receive custom promotions automatically at checkout—encouraging repeat business.
- Cross-Platform Integration: smart markets will sync with corporate wellness programs, employee badges, or campus apps for even smoother experiences.
Bernick’s remains at the forefront of these innovations, helping businesses future-proof their retail experience and meet rising expectations.
Why Contactless is the Future
Adopting contactless payment systems in your PICO market isn’t just about keeping up with trends — it’s about offering a better, faster, and more user-friendly experience. Whether it’s reducing physical contact, increasing efficiency, or aligning with tech-savvy consumers, the benefits are undeniable.
With Bernick’s as your partner, implementing a PICO market with modern payment technology is straightforward, supported, and strategically smart. Ready to upgrade your space with contactless convenience?
